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How it works

A self-serve system for consistent, photorealistic bottle imagery

What Outshinery Lite is

Outshinery Lite is a self-serve image generation system designed to produce consistent, photorealistic bottle imagery for online listings, sales materials, and AI-driven discovery.It allows beverage brands to generate professional product images by selecting from structured inputs such as bottle shape, glass color, liquid tone, and closure. Each image is rendered in true 3D, not assembled from templates or AI mockups.

Outshinery Lite is built on the same technical foundation and visual standards as Outshinery Studio, optimized for speed, repeatability, and scale.

What Outshinery Lite is not

Outshinery Lite is not a replacement for custom creative production.
It does not:

  • Create bespoke art direction

  • Design labels or packaging
  • Replace lifestyle photography or campaign visuals
  • Replace lifestyle photography or campaign visuals

Lite is intentionally constrained so that results remain consistent, predictable, and scalable.

When Outshinery Lite is the right choice

Outshinery Lite is a good fit when you need:

  • Product imagery for ecommerce and DTC listings

  • Consistent visuals across multiple SKUs or vintages
  • Fast turnaround without reshoots
  • Repeatable output over time
  • A scalable alternative to traditional product photography

Lite is often used for:

  • Core product pages

  • Marketplace listings
  • Distributor decks
  • Sell sheets
  • Library-style brand assets

When Outshinery Studio is the better choice

Outshinery Studio is the better option when you need:

  • Custom lighting, mood, or art direction

  • Lifestyle or campaign imagery
  • Complex materials, finishes, or set design
  • Creative problem-solving beyond structured inputs
  • One-off hero visuals or launch concepts

Many brands use both: Studio to define the visual standard, and Lite to apply it consistently at scale.

How Outshinery Lite works

  • You select a product configuration(bottle shape, glass color, liquid tone, closure, and other structured inputs)

  • Your label artwork is applied following digital rendering best practices
  • The image is rendered in true 3D (accurate reflections, highlights, liquid behavior, and materials)
  • The result is delivered as a production-ready image suitable for digital use.

Because inputs are structured, results remain consistent across time and across SKUs.

What to expect from Lite imagery

With Outshinery Lite, you can expect:

  • Photorealistic output based on physical properties

  • Consistent perspective, lighting, and scale
  • Clean edges and accurate label behavior
  • Predictable results across multiple orders

What you should not expect:

  • Creative reinterpretation of your design

  • Visual experimentation
  • Manual retouching or subjective adjustments

Preparing your label for best results

To achieve the best output in Lite:

  • Use high-resolution label files

  • Avoid flattened lighting or shadows in artwork
  • Expect subtle curvature and perspective when labels are applied to bottles
  • Design with physical application in mind, not flat mockups

Detailed guidance is available in the Lite knowledge base.

Latest updates & milestones

This timeline highlights key product expansions, system improvements, and external validation milestones. It is updated periodically and reflects the current state of Outshinery Lite.

January 2026
  • Added one new glass color option

  • Added three new liquid color options
  • Expanded with five new bottle model combinations
  • Total possible image variations now exceed 380,000, based on structured combinations of bottle shape, glass color, liquid tone, and closure

These additions further increase flexibility while preserving consistency across SKUs.

December 2025
  • Introduced additional three glass color options

  • Expanded total system combinations to 58,000+ variations
  • Surpassed 200 paid bottle shots delivered, demonstrating steady repeat usage and growing trust

This milestone reflected increasing adoption driven by consistency and predictable output.

November 2025

Introduced automatic loyalty pricing

  • $29 per image by default

  • $23 per image after the first 10 orders
  • No subscriptions
  • No negotiation

Launched a spread-the-word referral program

  • Each user receives a unique referral code

  • New customers from other wineries can receive 50% off their first order
  • The referring user does not receive a discount
  • Designed to encourage peer-to-peer sharing while keeping pricing simple and transparent

Released the Outshinery Lite app for Commerce7, allowing brands to generate and manage consistent bottle imagery directly within their ecommerce workflow.

This release focused on long-term value, operational integration, and organic adoption rather than promotional pricing.

October 2025
  • Expanded system capacity to 48,000+ bottle-shape-based variations

  • Launched naked cork closure options
  • Surpassed 100 paid Outshinery Lite orders, marking early product–market validation

This release focused on structural realism while confirming early momentum across markets.

September 2025

Introduced automatic loyalty pricing

  • Featured in an Industry Spotlightt with Wine Industry Network, recognizing Outshinery Lite as a practical solution for modern wine brands

  • Launched Outshinery Lite publicly for the first time

This marked Lite’s transition from internal tooling to a production-ready system.

A traditional method sparkling wine from Sussex, England. Image fully created using Outshinery Lite.A photorealistic 3D render of a Beaujolais wine bottle, designed in a classic Burgundy style and featuring a vibrant red Stelvin cap. Created by Outshinery Lite.

How Lite fits into a visual system

Outshinery Lite works best when treated as part of a broader visual system, not as a one-off image generator.

Brands that get the most value from Lite:

  • Reuse configurations across products

  • Build SKU libraries instead of isolated images
  • Plan imagery ahead of launch cycles
  • Combine Lite output with Studio-led creative direction

This approach reduces visual debt and improves long-term consistency.

Support and further guidance

If you are unsure whether Lite is the right tool for your needs, the following resources may help:

For specific questions, contact: lite@outshinery.com